January 20, 2020 @ 21:28

Marina Master’s© consulting approach in Marina Group in the Boston area

Marina Master’s© software solution, a product of a European family owned company, has entered the United States market with the first customer being a large Marina Group in the Boston area. The customer started using Marina Master’s© advanced solutions, designed specifically for marinas and yacht clubs. Marina Master’s© solution for each marina and yacht club was prepared and precisely implemented and customized according to each marina’s specific needs and individual plans. The Marina Management solution is not just technology, but also a new mindset that affects the organization, enabling a re-think of the marina staff work pattern, culture and more. Therefore, the Marina Master© team designs an individual strategy for each marina.

The customer’s main goal was to automate the management system and remove reliance upon individuals. They were looking for a user-friendly, simple solution to enable them to easily move each slip’s position, location, and status of occupancy. They wanted to have the ability to add new services so that the system could be as “future proof” and flexible as possible. They wanted also effective integration to QuickBooks (import General Ledger Journal). Another extremely important requirement was that the solution could support multiple marinas and with the capability to add more in the future, with common customer and boat data, but separated financial data for each marina.

Marina Group in the Boston area was looking for the right marina management solution: “We went through a process of looking at over 10 different packages in depth. What brought us to Marina Master© was flexibility, and some key features that others could not replicate. We wanted a scalable solution that fit the business model and not one that would require them to change the way they did business for it to fit. said Mark Ayotte.” This solution’s flexibility is especially important in the time of rapidly changing and evolving marine environments when marinas need to adapt fast to achieve long-term goals. Marina Master© offers a feature that no other application could replicate which is the marina schedule screen where all slips can be viewed by any desired timeline, to enable efficient optimization of slip reservations and maximizing marina bookings. Marina Group in the Boston area asked all the others vendors if they had this feature and none had it. The available features and customizations meant that the Marina Master solution was clearly the best choice.


Marina Master© Exclusive Schedule and Management Screen Marina Master’s© approach is not only to offer the solution but also to consult at all levels by providing the best analysis, solutions, and implementation experience according to each marina’s specific needs. Marina Master’s© contribution to marina management is to improve efficiency by effective slip occupancy management, including history and future projections on occupancy, standardization of documents (Quotes, Invoices, Emails, Contracts), automatic contract renewals, effective boat data collection, solution for online booking support, accurate, simple and consolidated billing/invoicing, credit card handling and storing, dry dock reservations operations, automatic reminder system (through email, sms, myMarina), full reporting (daily, weekly, monthly, occupancy, marketing, financial and other specific), effective support for slip rental, connectivity to external systems (water, electricity, fuel) and more. The important advantage is that processes & services in the marina are automated to the greatest extent possible, leaving marina staff with more time for added value activities such talking with customers, which improves marina-customer relationships. By the time marina staff makes their first personal touch, the customer is already warmed up.

Marina Master© has integrated with one of the largest payment gateway companies in the US, FreedomPay, so marinas have flexibility in choosing a payment processor. This integration allows Marina Master© users to pay slip fees and other charges directly through via the web or mobile device. Marina Master’s© connectivity with your chosen payment gateway (FreedomPay FreeWay, Merchant Warrior or other) makes payments easier, faster, convenient and secure.

CRM - the heart of marina management solution and team’s approach

Marina Master’s© CRM (Customer Relationship Management), is designed specifically for marinas and will complement any marina’s customer experience with its flexibility and customization according to the individual marina needs, over the long term. “Visiting a marina shouldn’t be just an urgent duty such as finding a berth or fuel pump, but instead an unforgettable experience”, said Tone Britovsek, M.Sc, Marina Master© founder. Marina Master’s© solution is designed to improve marina management not only for marina managers and staff, but also to improve boater’s experience with innovative modules.

Marina Master© experts continuously learn about CRM trends not only with the aim to offer better solutions for marina clients, but also to use an effective CRM approach at all stages of finding, implementing and maintaining the solution for marinas. The team is very cooperative, versatile and open for new challenges and ideas. Nothing is too hard and everything is prioritized. Marina Master’s© approach is strategic with the aim to help and serve above the expectations long-term. Marina Master’s© comprehensive approach also involves support with training marina staff and management for as long as necessary.

“The marina management solution that is flexible enough to develop continuously according to the marina’s needs and latest trends will boost their competitive advantage and improve their reputation among existing and potential customers”, said Tone Britovsek, M.Sc., Procurist and Owner, Marina Master©”.