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Marina Master© was interviewed by Marina Dock Age Magazine to express a view of future technology trends in the marina industry and more; publication details in Marina Dock Age Magazine November/December 2020, page 44-48

Marina Dock Age Magazine: Tell me about the services offered by Marina Master and explain what it can do for marinas and boaters?

Marina Master: Marina Master© offers advanced all-in-one marina management solution focusing on complete control of marina operations, empowered marina staff, improved boater’s experience and more.

Within Marina Master© modules and functionalities there are: CRM (Customer Relationship Management), Interactive Reservation System, Invoicing, Accounting, Management Analytics, POS and fuel sales, Boatyard and Shipyard, Yacht Club, Charter, Accommodation Management, Food & Beverage, Dock Walk, Movement Control, Meter Readings, CCTV and more.

The latest new modules introduced by Marina Master are Bank Feed, Asset Management, Asset  & Maintenance Management Register module including Cleaning Maintenance, Purchase Order and more. Those new Marina Master© modules facilitate marina business, lower their overall yearly fees, staff training costs and resources, which is especially important in rapidly changing marina environment and unusual circumstances with Covid 19.

Marina Master© enables marinas to use their chosen payment gateway (FreedomPay FreeWay, Merchant Warrior or other), accounting an ERP systems (QuickBooks, TechOne, MYOB, Xero, Dynamics 365 etc.), automated meter readings, fuel consumption tracking, access control system, wireless vessel tracking systems and more.

myMarina©is Marina Master©’s portal focused on improved boater’s experience. It is cloud-based CRM enabling modern way of communication between marina management/staff and boaters through any mobile device and creates a new and unique improvement of boater-marina relationship.

Added value for marina owners, managers, marina staff and boaters:

myMarina© gives boaters direct and efficient communication too enabling them to order, control, supervise services, payment per consumption, overview of boat data, view vessel current situation live through stream camera footage/expert CCTV solutions), assistance per arrival by boat or car, advanced services (boat/berth sharing, Yacht club membership) and more anytime anywhere.

Marina Master Management believes that “visiting a marina shouldn’t be just an urgent duty and finding a berth, fuel, water pump, but unforgettable experience”. 

Marina Master© including portal myMarina© gives marina management, owners and marina staff powerful tool for efficient planning, service organization/control, supervision, communication with boaters and sending them proposals, viewing live stream of berths to confirm availability and occupancy and more as mentioned within Marina Master© modules & functionalities.

Marina Master©is designed for marina specifics. The innovative functionalities result in continuing development of customized solution according to ever changing boater’s needs, which is especially important in rapidly changing marina environment. Marina Master team is very flexible in providing solutions for clients and they never say “NO” to any client’s requirement. Preparing solution for client is just the question of time and resources. “Every experience with our customer is goldmine for our strategy”, say Tone Britovsek M.Sc., Vesna Pavlovic M.Sc., Irena Cadez, M.Sc., Marina Master©.

It can be cloud –based or local and used anytime anywhere from any mobile device.
Marina Master© free Demo is available as Marina Master© Web platform (Marina Master Web), Marina Master© app (App for marina staff) and myMarina app (portal for marina's clients) enabling testing basic Marina Master© functionalities & modules. Free app download is available from App Store (Marina Master for iOS) and Google Play (Marina Master for Android).

Marina Dock Age Magazine: Is this platform available in to marinas in the United States?

Marina Master: Marina Master© is available all around USA and worldwide.

Marina Master© first user is OHMG - Ocean Haven Marina Group of five marinas in the Boston area. The marina group is forward-thinking and they have taken charge in implementing the latest state of the art modules to manage marina remotely. Their main objective was to automate reservations management, eliminate dependence upon individuals and to provide all functionalities on mobile devices.

Marina Master© partnership with FreedomPay enables marinas to use their chosen payment gateway – FreedomPay providing complete, end-to-end commerce platform that helps partners connect the world of commerce smartly, securely and seamlessly.

Marina Dock Age Magazine: Social distancing guidelines forced marinas to rethink how they interact with customers. How can Marina Master better help marinas with customer service?

Marina Master: Marina Master© team is aware that the nature of marina services is indeed changing and with their flexibility and trendiness they were able to help marinas providing them  digital solutions time before unusual pandemic circumstances.

Therefore marina owners, managers and marina staff are able to manage and control marina operations from the comfort of their home or anywhere. Personalized Marina Master© interface offers adaptability and customizability for every marina, shipyard, boatyard and dry storage facility. Marina Master© solution enables them to inspect marina property in real time, manage berth occupancy, reservations, invoicing and agreements on mobile app. Business overview of critical data (auditing trail, cash flow, statistics and more) is enabled for present & future or history. By automating and streamlining the processes marinas increase productivity and Income.

Marina Staff benefit from having complete real time overview of customer data, reservations, notes, alarms and task management from any mobile device anywhere. They can communicate with customers via app, email or text messages. All communication is done on a single platform and is saved on customer’s CRM tab. Enquiries, quotes, invoicing and contract signature is processed easily and swiftly with a few taps on their smart device. Therefore staffs are able to regularly update boaters about what is available and open in marina and more. They can easily organize online event and other marketing activities and get confirmation.Marina surveillance and dock walks are done automatically – either by CCTV or by dock sensors implementation. Customers can check in and plug in to shore power on their own in our smart marinas.

Being that these time-consuming tasks are now automated and controlled remotely, marina staff has more time for added value activities. They can finally tend to their main objective: taking care of customers by supplying customized services and products. This is of the utmost importance in order to gain loyal and valuable customers.

As a result boaters have improved boating experience through peace of mind knowing that their expectations will be met. They are free and flexible in communicating with marina and ordering services remotely. Additionally they can manage possible business relationship with marina, as boat sharing, berth sharing and more simply from the comfort of their boat or home. 

Marina Dock Age Magazine: T
ell me about the benefits of Marina Master and why it can play an important role in the future of the marine industry?

Marina Master: Marina Master©’s important benefits are flexibility in providing solutions, consulting approach and trendiness.

Consulting approach: Marina Master© agile support and development teamis guided by professionalism and expert knowledge. Within their 29 years of experience in providing state of the art marina management software solutions worldwide they see consulting as important part within implementation of marina management systems. “We always listen to each customer need and utilize requests in a custom-tailored solution”, says Vesna Pavlovic, M.Sc., CEO, Marina Master©.

Flexibility: Marina Master© team carefully study every customer request and never say “No”, but providing solution according to marina individual needs is just the question of time and resources.

Trendiness:Consulting on best practices in marinas worldwide is shared through Marina Master Academy©, conducting free webinar series on how to Manage Marina from Home and more approaches within continuing education of Marina Master users enabling them to always stay ahead of the game.

The nature of marina services is indeed changing. Today’s customers need more treatment and are looking for more personalized solutions for their needs, not just generic ones. If marina wants to proliferate in a competitive market it needs to focus on the customer, systematically follow them and understand their needs to achieve long-term relationship with customers. “The marina management solution that is flexible enough to develop continuously according to marina’s needs and latest trends, will boost their competitive advantage and improve their reputation among existing and potential customers”, said Tone Britovsek, M.Sc., President and Owner, Marina Master©”. 

Marina Dock Age Magazine
How has Marina Master changed the boating industry?

Marina Master: Marina Master©’s advanced solutions, designed for marina specifics are changing the way marinas operate and help marinas stay on top of the latest marina industry trends.

Marina Master’s more than 29 years of experience in marina management worldwide, membership activities in Marina Industry Association (MIA, Australia), Association of Marina Industry (AMI), SMIA, ICOMIA and presentations on conferences, marina study tours, Marina Master Academy© activities and more enable Marina Master© to help improve marina management and success of marinas, Yacht Clubs and ports worldwide, which has important effect in changing boating industry on different parts of the world.

Marina Master© team is proud that Marina Master users worldwide appreciate Marina Master’s flexibility, drive and heartiness and identify Marina Master© as a global leader in the industry.

Since Soldiers Point Marina, being the first marina in Australia using Marina Master© management software, more and more marinas all around Australia have decided to take advantage to improve their business by implementing Marina Master©. “The Marina Master solution enabled our key office staff to work from home, keeping them safe during this difficult time while still ensuring the marina is running as normal. The software not only improves the day to day operations but is saving us $1,000’s of dollars a year in operational costs.” says Darrel Barnett, CMM, Marina Manager, Soldiers Point Marina, NSW.

A similar leap forward is happening in North America after a great experience with Marina Master© in a group of marinas in the New England area. “The quality of customer support that we receive from Marina Master© is second to none. When searching for a new program we needed to find a system that could handle the very high volume of reservations that we deal with in a season. We wanted that the system could be as “future proof” and flexible as possible and Marina Master© program has exceeded in all our expectations.” says its regional manager Kevin Lussier, CMM, Ocean Havens.

It’s all happening also on the whole in Europe where Marina Master© helps to boost marina management intelligent solution in D-Marin Portonovi Marina, Montenegro. “We implemented Marina Master not while ago, but already see its huge advantages. The reliability and Smart specifications are making remote controlling very simple. Everything is just a click-away, and very easy to access. This software gives us an opportunity to interact with customers through CRM, and to refine internal communications’’, says Nikola Banovic, CMM, D-Marin Portonovi Marina.

Marina Dock Age Magazine: W
hat do you think the future holds for technology in the marina industry?

Marina Master: Marina Master© Management sees 7 trends that are shaping the future of marina management software:
  1. MARINA MANAGEMENT SOFTWARE AS WEARABLE TECHNOLOGY IS BECOMING A MUST-HAVE. Forward-thinking marinas will be focusing on mobile-first, the trend is to provide as much functionalities as possible through mobile device, not only general services but also individual, for example that boater can order bottle of champagne on arrival from any mobile device.
  1. AUTOMATION OF ALL PROCESSES & SERVICES IN MARINA. Therefore marina staff has more time for added value activities, which improves customer relationship. By the time marina staff makes their first personal touch, the customer is already warmed up.
  2. SECURITY THAT IS MORE ACCESSIBLE FOR MARINAS OF ALL TYPES. Principles of security will remain at the heart of development efforts. Marina Manager has got a ton of customer data to protect. The software solution has to provide SSL/HTTPS certified connection, backup, UPS and more.
  3. CRM - THE HEART OF MARINA MANAGEMENT SOFTWARE SOLUTION. CRM, designed for marina specifics is becoming an increasingly important part of the marine industry. Software’s capability to deliver customer experience is requested by 94% of marina managers within Marina Master customer’s database worldwide. Therefore the solution should be designed to improve marina management not only for managers and marina’s staff but also to improve customer experience with innovative modules, customized solution according to customer individual needs
  4. MANAGEMENT REPORTS AND PREDICTIVE ANALYTICS WILL TAKE CENTER    STAGE. Marina management software has to enable management complete overview of customer data, history & future reservations and customized specific reports & analytics, which allows management to forecast marina situation and customer behavior in certain times of the year.
  5. TIME IS MONEY. SELF-HELP MIGHT NOT BE FOR ALL. Marina staff and customers require fast, immediate and preemptive responses while raising a request. For example innovation - assistance per berthing/arriving will keep marina staff on alert when customers come near marina on water/land. From other point of view this  innovation enables customers to self-order assistance per berthing/arriving from any mobile device any time. The ratio between self-help and staff-help must be provided in the appropriate level depending on the service specifics.
  6. CLOUD ADOPTION WILL CONTINUE TO RISE. The marina management software industry has been adapting to the changing technological dynamics of Cloud, IoT, VR and other. Marinas need to embrace dynamic technology. Marina Managers are increasingly requesting for Cloud Based Solution, which enables them better access to their data, flexibility, higher security and lower infrastructure costs.

More publication details in Marina Dock Age Magazine, November/December 2020, page 44-48